Great American Beer: 50 Brands that Shaped the 20th Century

Great American Beer: 50 Brands that Shaped the 20th Century
by Christopher B. O’Hara

Publisher: Clarkson Potter. 2006

This book is a quick read that gives a good overview of the American brewing industry before the craft revolution and the most important brands during that time.

I enjoyed learning about the many regional breweries during that period and how many had similar products but differentiated themselves through branding. It was also interesting to see how the consolidation of these breweries happened over time, with many becoming part of Stroh Brewing and then part of Pabst Brewing, who continued to produce beer under those brands.

The book also has great photos of vintage beer cans and advertising, courtesy of photographer Alethea Wojcik and Erik Amundson at taverntrove.com.